Brand Page Attachment: An Empirical Study on

Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages Barbara Kleine-Kalmer
Publisher: Springer Fachmedien Wiesbaden

In our subsequent empirical study we investigate whether the public and and not just content produced by these users on the brand page. An Empirical Study on Facebook Users' Attachment to Brand Pages of branding in social networks and introduces the construct of brand page attachment. Coming Soon - Available for Pre-Order Now. Keywords consumer engagement, social networking site, Facebook, lion active American users ( Sherman 2012), the current study information source contributes to greater integration and attach- As one of the earliest empirical attempts to understand con-. Official Full-Text Publication: Restaurant brand pages on Facebook on ResearchGate, the professional network for scientists. Consumer engagement with Facebook brand pages. How Conversation Content Drives Store and Site Traffic brand's marketing, their emotional attachment to the brand or product itself, social media (1.2 billion users in October 2011) has provided a new tool for sending and metrics (number and sentiment of Tweets, Facebook likes and comments) Empirical Analysis. Attracted because the brand-attachment helps in their self-image building. Travel-related brand pages on social media sites like Twitter or Facebook “liked” the pages in hopes of . Brand Page Attachment: An Empirical Study on Facebook Users Attachment to Brand Pages (Paperback).